The following email came through to one of our customers today, and we’d like to use it as an example of how not to apply for employment:
My name is [name redacted] and I will be graduating from Columbus College of Art and Design this May with a BFA in Advertising and Graphic Design.
I’m inquiring about any possible career opportunities within your company, whether they be design or copywriting oriented (I am proficient in both and have professional experience in both as well).
I will attach my resume and website for your review. I am incredibly eager to start my professional career, and am ready to start working as early as May 11th.
Thanks for your time, and I hope to hear from you.”
That would probably be a decent email to send along with your resume to a company you’re interested in. Unfortunately for the candidate, she cc’d about two dozen email addresses in her email, clearly visible to each and every recipient.
This approach shows incredible laziness and lack of discrimination in her approach.Using the ‘cc function a huge faux pas in email courtesy, as the parties are unknown to each other.
This candidate just showed two dozen hiring managers that she is casting a very wide net in her search. There’s nothing wrong with applying to several companies, but this approach is likely to be interpreted as laziness and lack of discrimination in her approach.
We predict that almost every email she sent will be deleted with no further consideration. In her zeal to get her resume to as many hiring managers as possible, she may have burned bridges with all of the best agencies in town.
How could this candidate improved her approach?
- She should have taken the time to research each agency, targeting companies that are a good fit for her talents.
- She should have written a custom email to each hiring manager detailing her skills and experience and how they might benefit that agency.
- She should have mentioned a few things about each agency that would have shown interest in that particular company.
- She should have tailored her resume to each specific agency.
- She should have demonstrated that she was detail-oriented and possessed professionalism.
- She should have changed her Facebook cover photo from the row shot glasses ready to be consumed.
The lesson to be learned here is that shortcuts to applying for employment just don’t work. As a candidate, your best approach is an individual one.
Research companies you think you’d like to work for, determine whether or not you possess the type of skills and experience they need. When you think you are a good prospect for them, take the time to individualize your resume and cover letter for each company you apply with.
Find out the name of the hiring manager, if at all possible, and address your cover letter to that person. Learn about business etiquette and follow the rules carefully.
Clean up your social media accounts before you start applying for jobs. Hiring managers almost always look.How NOT to inquire about hiring opportunities!